Dynamic Content Optimization
Innovation through the personalization of messages according to the audience and their behaviors
How can we boost your business with Dinamic Content Optimization?
- Show relevant and specific content for each user
- Improve user experience and increase conversion
- Increase user engagement and interaction with your site
External data for the generation of rules and triggers
Geo location
Weekday / Time of the day
Demographic Data DMPs, DSPs, etc.
Climate/Temperature Temperature range, weather
World health data WHO, UNICEF
Interests / Behavior DMP's, DSP's, etc.
Sports Data
Stock data
Advertiser data for the generation of creative versions
Excel, CSV, XML file
Copies for each audience, products, offers, etc.
API
Products, offers, prices or other information
Sports
Audience
Young singles
Married people without children
Parents
Rules
Dynamic versions
Dynamic placeholders mapped to a creative framework
- Dynamic logo
- Dynamic header
- Dynamic image/product
- Dynamic CTA
