Programmatic buying
The best Programmatic platform for localized advertising
How can we boost your business with Programmatic Buying?
- Leading platform in highly localized programmatic advertising
- We have our own proprietary data platform to obtain the most accurate data of physical locations
- We achieve unparalleled reach with our DSP connected to over 350 Premium Exchanges globally.
- Unmatched performance by creating exclusive audiences per campaign and not using pre-fabricated segments.
Cross Platform Capabilities
Mobile
Video
Display
Native
OTT/CTV
Mobile
We offer In-App and Mobile web inventory. Geofencing with Conversion Zones to optimize and report Off and ON user traffic, and Event Targeting to create audiences of users who attend specific events, we also have select mobile exchanges such as: MoPub and Millenial Media.
Native
Experience 6x higher response than traditional display. With our native ads created in real time to match the content and design of the website. This format improves the user experience and you can request it with us in any of our tactics.
Video
We support pre-roll, mid-roll, in-banner video and can deliver between in-app, mobile web and desktop inventory.
Display
Impact your customers and prospects in a way that is relevant to them. We have 43,000 active display campaigns daily.
OTT/CTV
Reinforced with three different audience targeting methods and the ability to run campaigns on both the small and big screens, our OTT/CTV solution is the most effective and impactful way to deliver video to targeted audiences.
CRM
Targeting
Users who are in a pre-existing database.
IP
Targeting
Users who browse with a certain IP address.
Geofence
Targeting
Users who are or were physically in an area.
Keyword Contextual Targeting
Users who are reading keywords in the content of a Web or App.
Site
Retargeting
Users who have previously visited your website.
Keyword
Search
Users who used keywords and phrases in "search" engines.
Category
Contextual
Users who are browsing a Web Page or Apps of a specific category.
Performance Geofencing
The most advanced Mobile location advertising technology to find users based on specific and exact geographic areas.
Our Geofencing technology is enabled for location-specific audiences through polygons with precise and accurate data, using that data for location-specific campaigns.
Precision
A location-based campaign is only as good as the data accuracy.
We capture and locate based on current latitude and longitude and not derived latitude and longitude and obtain location data from different sources such as:
Exchanges
GPS
WiFi
Bluetooth
SDK
DMP
Our differences
- Ability to change shape and size of Geofence without limits.
- Precision with margin of error less than 1m.
- Delivered on all types of devices and formats. (Mobile, Video, Native, Display and OTT / CTV).
- Geofence on events during specific date and time ranges “Event Targeting”.
- Flexible user tracking; from immediate to 30 days.
- Conversion Zone.
- Cross Conversion Technology.
- Geolift Report.
Geofence solutions
Geo Targeting
Impact users who attended a specific place that may be relevant to your brand or business.
Loyalty
Impact the users who were at your point of sale and get them to continue being your customers.
Event Targeting
Impacts users who attended a particular event, such as concerts, parties, conventions, etc.
Conquesting
Impact users who were at your competition's point of sale and tell them why you are better.
OOH 360º & Data
Create Geofences where you have external supports to generate a 360º impact.
Selected Site Retargeting
Approximately 98% of consumers will leave a site without making a purchase. This is your chance to re-engage them with a whole new level of performance and knowledge.
Site Retargeting targets users who have already visited your site and are impacted while visiting other sites on the Web. It is a very effective method of converting site visitors into buyers.
- Traditional Site Retargeting
- General Website Visit
- General Ford Ad Delivered
- Selected Site Retargeting
- Part of Website Visited
- Selected Ad Delivered
Our differences
Selected retargeting: We can place pixels in different parts of the website and carry out retargeting campaigns based on the subpage visited.
Massive scale: Our campaigns access the inventory of the best Exchanges in the world. This allows us to maximize Site Retargeting campaigns while delivering ads at the right time and place.
Audience Expansion: Understand the search and site visit patterns of existing customers and target new prospects browsing and searching online as your customer base.
Keyword Search Retargeting
Connect with searches more frequently and more effectively.
Our technology allows you to combine your SEO strategy with the impact of Display, Video, Native and OTT CTV campaigns.
Intent data, such as keyword search terms, is the most powerful data available.
We capture more than 15 Billion searches each month from more than 400 million users in LATAM, each search individualized with a time and date tag.
Our differences
All navigation bars: We offer audiences that search in all search bars of all major web browsers, such as: Chrome, Safari, Edge, Mozilla and in integrated navigation bars on more than 3,000,000 websites.
Variable Recency: We allow variable targeting and bidding based on search recency. For example, ads can be shown to users who have interacted within five minutes, two weeks, or a month from the time of the search. Age is an important factor in optimizing CPA, CTR and CPC goals.
Category Contextual Targeting
Show relevant ads with the content they are already consuming.
Contextual Targeting examines the category or keywords of the current page a consumer is viewing and then shows them ads that are highly relevant to that content. Therefore, viewers only see the ads they’re interested in, and we only deliver valuable impressions to the right viewers.
Contextual Targeting Options
- Keywords: We can create a custom list of relevant Keywords and target users who view content with those Keywords. We offer, report and optimize at the Keyword level to obtain better results.
- Category: We target ads to pages that fall into one or more of the 300 categories defined by the Internet Advertising Bureau (IAB). We obtain visibility into the performance of each category to optimize CTR, CPC or CPA.
Our differences
We analyze textual content
We target users who viewed pages containing Keywords with product terms, competition, brand terms and other highly relevant phrases that drive better performance.
Total transparency
We disclose the performance of each Keyword and category, and we use that information to improve existing and future campaigns.