SEO
Optimize your site for search engines and improve your ranking
What is SEO?
- Search Engine Optimization
- Positioning in search engines, search engines, and Google
- Increases the quality and quantity of traffic
- Optimizes the web page to improve loading speed and enhance user experience
- It is long-term.
How can SEO boost your business?
By improving the visibility and positioning of a site in organic search results.
Good positioning can help establish the credibility and authority of your site.
Improves user trust and increases the conversion rate.
Benefits of SEO
Improves the visibility of a website in Google and search engines.
Improves loading speed.
Optimizes the web page to improve loading speed and enhance user experience.
Increases page traffic.
Long-term positioning.
Optimizes investment by combining with SEM.
Improves user experience.
Divisions of SEO
Technical SEO
Indexing
SEO content
Link building
Items of Technical SEO
Site structure
Responsive design
Cache
Indexing
Loading speed optimization of images, alt title. Postpone elements of JavaScript that are not used.
Loading Speed - Tools
It is important to improve loading speed so that the page is more agile and the user has a better experience on the site. Points to consider:
Weight and size of images
Loading of elements
Full site in 3 sec maximum
Server
ALT Title
- For the site’s images, it is important to add the Alt Title tag so that Google understands what it is about and can position the image.
- It is important that the tag has a relevant keyword to the brand.
Sitemap and ROBOTS TXT
- A sitemap is an XTML document that is sent to search engines.
- Allows search engines to have a complete guide to all the pages of the site. The file should be updated.
- A page is indexed when it is visible in Google’s search results, i.e., it can “read” it.
- The page must have the HTTPS security protocol so that the user sees that the page is secure. Currently, the site does not have the security protocol.
- Bots are the spiders or crawlers that access websites and gather references of their content for Google and other search engines. Therefore, it is important to keep the robots.txt file updated.
Site + Domain
We seek that search engines can easily find all the relevant content within the site: Screaming Frog:
- Duplicate content
- Excess of indexed URLs
- Unindexed pages
- Site structure (categories, subcategories)
- Metadata (Titles and descriptions)
Titles and descriptions
Metadata is a major ranking factor. By not optimizing them, Google does not consider it 100% relevant to the site’s keywords. Currently, the metadata on the site is not optimized.
Link Status on the Site
The metric to know if the site has authority is the Domain Rating.
Do Follow: Links that Google takes into account for the positioning of the site. They are links that redirect to another site.
No Follow: Those links that Google does not take into account for positioning but are useful for attracting traffic and visits to the site. For example: links from social networks/YouTube.
Monitoring the Competition
- Where the competition sells
- Loading speed
- Optimized descriptions in product sheets
- Site content and on social networks
- Indexing
- We monitor which keywords position is the competition in (ahrefs > content gap)
SEO Tools: How do we measure results?
